Everton transfer chaos: Friedkin Group rejects £35m Armstrong bid, Balogun quits

Everton entered the 2026 summer transfer window with high expectations after stabilising their finances under the Friedkin Group. Within days the club’s ownership made two decisions that have left supporters questioning the direction of the rebuild.

Armstrong’s £35m offer turned down

On Saturday morning the Friedkin Group accepted a £35m bid from Nottingham Forest for striker Harrison Armstrong. The deal was presented as a chance to cash in on a player who had attracted interest from several clubs. By turning the offer down, Everton signalled that they are not willing to let a key attacking asset leave for a fee that many analysts considered fair market value.

Balogun walks away from Monaco

Just three days later the drama continued when Folarin Balogun, who had been linked with a £40m move to Monaco, decided to walk away from the transfer. The Monaco offer was reportedly on the table for several weeks, but Balogun’s decision to stay put left the club without the anticipated influx of cash and forced manager Sean Moyes to reassess his attacking options.

Owner reputation under fire

The Friedkin Group’s handling of the window has drawn sharp criticism. In the space of four days the club’s reputation shifted from a financially stable outfit to one that appears indecisive and lacking ambition. Fans point to the contrast between the club’s recent debt clearance and the perceived lack of progress on the pitch.

Moyes faces a rebuilding challenge

Sean Moyes, now in his second season, must now navigate a squad that has missed out on two potential departures and the associated funds. The manager’s task is to keep the team competitive in the Premier League while also addressing the squad’s depth concerns. With the transfer deadline looming, Moyes is likely to turn to the loan market and free agents to fill the gaps.

What the fans are saying

Everton supporters have taken to social media to voice their frustration. Many argue that the club should have capitalised on the Armstrong offer and used the £35m to strengthen other areas of the squad. Others feel that keeping Balogun could be a blessing if the striker can deliver the goals the team needs.

Looking ahead

The next few weeks will be crucial for Everton. The club must decide whether to pursue new signings, rely on existing talent, or perhaps revisit the rejected offers. The outcome will shape the club’s trajectory for the rest of the season and could influence the Friedkin Group’s long‑term strategy.