Messi’s Eye on the Next Generation
In a recent edition of the Adidas “Backed by Messi” campaign, Lionel Messi has highlighted Como winger Jesus Rodriguez as one of the ten young players to watch in 2026. The Spanish forward’s inclusion follows the previous year’s selection of Como teammate Nico Paz and Juventus striker Kenan Yildiz.From Betis to Como - A Big‑Money Switch
Rodriguez signed for Como in the summer of 2025 in a deal reported to be worth more than $31 million. The move gave the 22‑year‑old a new platform to develop under the guidance of former Barcelona midfielder Cesc Fabregas, who has taken the helm at the club as they prepare for their Champions League debut this season.Messi’s Campaign - A Look Back
Since its launch in 2015 and relaunch two years ago, the campaign has spotlighted a range of young talents. The 2026 list now includes players from across the globe: Argentine winger Nico Paz, Turkish forward Kenan Yildiz, Italian defender Davide Calabria, and 16‑year‑old Arsenal prospect Max Dowman, among others. Women’s football also features, with Chelsea’s Chloe Sarwie, Lyon’s Giovanna Waksman and Hamburg’s Lotta Wrede.Impact on Como and the Wider Scene
Rodriguez’s name on Messi’s list not only boosts his personal profile but also raises Como’s standing in the transfer market. The club’s successful integration of a high‑priced signing into a European competition could attract further investment and talent.Messi’s endorsement is a powerful signal for young players, but it also raises the stakes for clubs like Como that are still building their brand. Rodriguez’s rise shows that strategic signings can pay off quickly when combined with the right coaching and competition exposure.
For Como, Rodriguez’s spotlight could translate into higher valuation and potential interest from larger clubs. On a tactical level, the club’s focus on developing young talent under Fabregas may become a blueprint for other mid‑tier teams aiming for European competition.
Preguntas Frecuentes
Messi highlighted Rodriguez after his strong performances for Como following a high‑value transfer from Real Betis, noting his potential to become a top talent.
The reported fee underscores Como’s commitment to investing in young, high‑potential players, positioning the club as a serious contender in European competitions.
Rodriguez’s inclusion boosts the club’s profile, potentially attracting more talent and investment while reinforcing its strategy of developing young stars under Cesc Fabregas.