Kylian Mbappé Ends 20 Year Nike Deal, Joins Swiss Boot Brand On

France’s captain and one of the game’s most marketable talents, Kylian Mbappé, has officially cut ties with Nike after a 20‑year relationship. The 27‑year‑old forward announced that he will now wear boots supplied by Swiss sports company On, a brand previously known for running shoes and tennis gear. The move also includes a shareholder position for Mbappé, signalling a deeper commitment than a typical endorsement.

Mbappé’s Switch to On

Mbappé’s decision to leave Nike comes as the French star looks to shape his own commercial legacy. In a short video released on social media, he explained that the partnership with On reflects a shared vision for innovation and growth. The player’s quote, "We have a shared dream, and this is only the beginning," underlines the ambition behind the deal.

What On Brings to Football

On, founded in Switzerland, has spent the last decade building a reputation for lightweight cushioning technology in the running world. The brand announced plans to launch a dedicated football line next year, aiming to challenge the established boot manufacturers. By appointing former England striker Thierry Henry as football director, On signals that it wants to combine technical expertise with football credibility.

The Business Angle

The partnership gives Mbappé an equity stake, meaning his earnings will be tied to the brand’s performance on and off the pitch. For On, attaching a player of Mbappé’s stature provides instant global exposure, especially in markets where the French forward enjoys massive followings, such as Europe, Asia and the Americas. The deal also highlights a broader trend of athletes seeking ownership roles rather than simple endorsement fees.

Future Outlook

With the new boot line slated for launch in early 2027, Mbappé will likely be the face of the campaign during the upcoming World Cup cycle. Fans can expect to see the player sporting On’s footwear in club matches for Paris Saint‑Germain and on the international stage. The collaboration could also inspire other high‑profile athletes to explore similar equity‑based partnerships, reshaping the sponsorship landscape.

Overall, the Mbappé‑On alliance represents a bold step for both parties. The brand gains a marquee name to accelerate its entry into football, while the player secures a platform to influence product development and share in future profits.